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Landscape architecture design process arterra

Landscape architecture design process arterra


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From site analysis to grading and drainage, massing and setting the building. Everything, all the way down to getting it built. The lecture exemplified how artisanal elements added tasteful pops to the overall story of each landscape design. Stickley spoke about the choice, for example, to etch J. Photo by Nina Tabios. Seeing a year veteran like Stickley share familiar sentiments and challenges was reassuring.

Content:
  • BY TIMOTHY A. SCHULER
  • Landscape Architecture
  • 2009-2015 News & Events Archive
  • CONTEMPORIST: 6 Large Backyard Landscaping Ideas We Noticed At This New House In California
  • San francisco building blueprints
  • Land8 Social Media Awards in Landscape Architecture 2018 – Winners!
WATCH RELATED VIDEO: Advice for Landscape Architecture Students - Thorbjörn Andersson

BY TIMOTHY A. SCHULER

January 12, by LAM Staff. Design firms are finally using social media for marketing, but in the era of physical isolation, it has also become a kind of social infrastructure. It was early , and the marketing team at Sasaki, where Ford was a principal at the time, felt that the firm needed to be more active on social media and also needed a fresh voice.

The looser, more personal—and more political—approach has earned Agency a sizable online audience. Ford is infamous for calling out publications that refer to landscape architects as architects. That visibility has paid off in speaking gigs and interview requests in mainstream outlets. Social media can feel demoralizing, she says.

How to play the game of social media is a question landscape architects are increasingly asking. And yet, for a lot of landscape architects, social media can be an intimidating realm, a place governed by mysterious rules and algorithms, each platform distinct in identity and user base. Although books on social media marketing abound, there are few resources tailored to design firms.

Which is why, two years ago, Land8, an online social network for landscape architects, launched the Land8 Social Media Awards in Landscape Architecture.

And then we turned that into an awards program. Each year, Alcide and his partner at Land8, Daniel Martin, Honorary ASLA, recognize the top 10 social media accounts in three categories: firms, individuals, and allied organizations.

Alcide and Martin select the winners themselves based on criteria such as number of followers, quality of content, and level of engagement. Still, Alcide says the awards program has helped further the discussion about how landscape architecture firms can best use social media. The women discussed their own experiences with social media as well as tips on how to engage followers, manage workloads, and track performance.

The full webinar is available for free at land8. Both times, the event began with a poll. Participants, almost all of whom were landscape architects, were asked which social media platforms they personally use. Out of roughly 90 respondents, 35 percent said they use Instagram, 30 percent Facebook, 26 percent LinkedIn, and 9 percent Twitter. Participants were also asked which platform they use most often. This time Instagram was far and away the winner.

More than 60 percent cited it as their most-used social media platform, followed by Facebook 24 percent , LinkedIn 13 percent , and Twitter 2. The results support a strategy both Saunders and Tardella embrace, which is to focus their time and energy on Instagram. Both firms maintain a limited presence on the other platforms, but Saunders and Tardella say they spend roughly 90 percent of the time they devote to social media on creating posts for Instagram, where each has amassed an audience of more than 10, followers.

When it comes to developing and implementing a social media strategy, Saunders recommends starting with a few basic questions: What are your objectives? How will those objectives be met and measured? She also recommends that firms think about which social media accounts they personally enjoy and why.

And a person might be surprised by what gets the most traction. Alcide says the most successful firms treat social media as a form of storytelling. Just be active. The most common question Alcide gets is, why invest in social media at all? But Alcide says the power of social media is that it allows firms to reach people where they already spend a great deal of time.

More than 70 percent of Americans have an active social media profile. Sixty-three percent check Instagram daily. Worldwide, on any given day, 10 billion pieces of information are swapped, posted, and shared across Facebook timelines. Amid the pandemic, social media use has ballooned.

Of course, the amount of time spent on social media likely has tapered off as large numbers of Americans have returned to work or school. But even at pre-pandemic levels, the size and nature of platforms like Facebook and Instagram make them invaluable as marketing tools for designers, especially when projecting into the future.

Though it is often a primary driver, business development is not the sole benefit to maintaining an active social media presence. Multiple firms reported that these platforms can be powerful recruiting tools. And not just job-centric ones like LinkedIn. Ford, of Agency, says she and her team have had similar experiences. Social media can also help strengthen relationships internally, connecting designers in separate locations—and now home offices—and serving as an informal forum.

Kate Stickley, ASLA, a founding partner at Arterra Landscape Architects in San Francisco and Healdsburg, California, says that in the absence of shared office space, with pattern books and sample libraries, Instagram has become a convenient repository for design inspiration and precedent studies. Large firms also are finding ways to involve design staff in social media efforts.

Each studio in each office has at least one correspondent, ensuring geographic representation. In other words, what works for one firm may not work for another. For example, a lot of experts generally recommend making social media the domain of a dedicated staff member, say, a marketing person, who can ensure consistency and manage the overall strategy. But Kate Stickley, of Arterra, bucked that wisdom when, two years ago, having initially outsourced social media operations to a marketing person, she began posting from the Arterra account.

But they were on LinkedIn. LinkedIn has been an interesting and underrated platform for us. Twitter is perhaps the most confounding social media platform for designers. Globally, Twitter has about one-third of the users that Instagram does. Threads on Twitter often read like miniature treatises. Agency is the rare landscape design firm that is as active on Twitter as it is on Instagram. When Ford and Hensold first founded Agency, they developed a sort of unified theory of how to think about social media.

There is no one right way to be on social media, just as there is no one right way to run a design office. But has revealed social media to be an increasingly critical form of communication infrastructure, in and outside of firms, as well as the site of intense debate and design dialogue.

Landscape architects, like other design professionals, are having overdue conversations about systemic racism and environmental injustice. They also are fighting to improve and preserve public open space amid a pandemic. For Agency, social media offers a place to hash these things out, to carry out its mission.

Timothy A. Schuler is an award-winning journalist and a contributing editor at the magazine. Yes, he is on Twitter. Schuler Leave a Comment. Comments RSS. Feeds: Posts Comments. SCHULER Design firms are finally using social media for marketing, but in the era of physical isolation, it has also become a kind of social infrastructure. Like this: Like Loading Leave a Reply Cancel reply. Good Morning! From the November issue:. The November issue highlights the great work landscape architects are doing all over the Southeast.

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Landscape Architecture

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ASLA Professional Residential Design Honor Award. Water Calculation and Poetic Interpretation, Arterra Landscape Architects / image.

2009-2015 News & Events Archive

This giving season, donate to LAF to support students, drive innovation, and elevate landscape architects. Generous support from individuals and organizations allows LAF to strengthen and embolden the landscape architecture profession with innovative and influential initiatives like the New Landscape Declaration , as well as our transformative programs, including the Landscape Performance Series , the LAF Fellowship for Innovation and Leadership , and numerous scholarships to support the next generation of landscape architects. Contact Christina Sanders at csanders [at] lafoundation. LAF is grateful to the many individuals and organizations that provide financial support towards fulfilling our mission to support the preservation, improvement, and enhancement of the environment. Skip to main content. Announcement This giving season, donate to LAF to support students, drive innovation, and elevate landscape architects. As a c 3 charitable organization, LAF relies on the support of our many donors to advance our mission. Leadership Circle. Additional in-kind support. Annual Benefit Sponsors.

CONTEMPORIST: 6 Large Backyard Landscaping Ideas We Noticed At This New House In California

These pros help solve design problems, manage projects, build smarter homes and much more. Architect-designed homes and remodels are more appealing to buyers and can fetch a higher sale price when you decide to sell. And while hiring an architect will add to your overall bill often a percentage of construction costs their careful planning can also prevent costly mistakes. Bruns Architecture 2.

October 27, 3 min read.

San francisco building blueprints

An external Aboriginal designer facilitated collaborative work on the design for the Heirisson Island Pedestrian Bridge. I come from the Budawang clan; my lineage, like that of all First Peoples across the continent, delves into a past deeper than can be imagined, through inconceivable changes and evolutions, into a time when the landscape appeared very different than it does now. My grandmother, Gloria Nipperess, is one of those resilient women. She has been a significant teacher in my life, including in my doctoral thesis, 1 through which I question how Aboriginal peoples relate to space — which, for us, is held by Country. Country is part of our heritage as First Peoples.

Land8 Social Media Awards in Landscape Architecture 2018 – Winners!

Feldman Architecture worked together with Arterra Landscape Architects to design the exterior spaces of the Woodpecker Ranch, a contemporary house for a family in California. A series of outdoor rooms provide a place to relax in the shade of a large tree, while paths connect all of the different areas of the garden. A secondary outdoor living room surrounded by greenery has a pergola, which over time will have plants creating shade cover. Both outdoor living rooms lead to the swimming pool, which has sunbeds lined up on two sides, while a casual dining table is nearby. The property also has raised vegetable gardens, an orchard, and a chicken coop that provides a harvest for the homeowner who has a culinary background. A building separate from the main house is dedicated to an outdoor kitchen, making it easy to prepare the harvested food, while stools create a bar area, and shade is provided by the porch design.

The three lead consultants, Hassell, Hill Thalis Architecture and Urban Projects and Studio Hollenstein, in collaboration with landscape.

The building will be aligned for solar aspects, and will be so well-sited that it appears to emerge from the land. We provide a sense of magic and well as a workable landscape in which water is conveyed, plants grow naturally, the soil is healthy, and wildlife can thrive. Through good design we link home to site and provide a sensory feast for our clients with all the sights, sounds, fragrances, and perceptions of being in a deeply meaningful landscape.

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Arterra is a full-service landscape architecture firm specializing in contemporary, sustainable design. We collaborate with our clients and their design team, providing imaginative solutions and clear communication. The Arterra Team is a diverse and slightly quirky group of creative and nerdy individuals. We are dedicated to the art and the craft of our profession. We consider it an honor and a privilege to do the work we do - and we do it well.

Principals Vera Gates and Katherine Stickley both are keen observers of the natural environment: "Our greatest achievement is creating a meaningful and sustainable landscape legacy," they say.

Arterra is a full-service landscape architecture firm specializing in contemporary, sustainable design. We collaborate with our clients and their design team, providing imaginative solutions and clear communication. The Arterra Team is a diverse and slightly quirky group of creative and nerdy individuals. We are dedicated to the art and the craft of our profession. We consider it an honor and a privilege to do the work we do — and we do it well.

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